Homestead Entertainment is a global distribution company with offices in Los Angeles and New York.

Influence, experience & reach.

We use our decades of combined experience in all aspects of the media & entertainment industry and the tech industry to help finance, create and promote your work.

Vision

We are dedicated to original, quality indie, projects across all genres. We work directly with independent filmmakers to understand their projects and represent them with integrity and nuance. We support unique voices to reach larger audiences through strategic distribution.

Strategy

We enable independent filmmakers to bring their vision in front of an audience by syncing marketing, social media and multi-platform release campaigns, and by leveraging technological advantages in market metrics.

Execution

We use our established business network and the experience in film marketing and distribution to leverage the most exposure and profitability. We partner with platforms and exhibitors across the spectrum of digital distribution.

Storytelling & commitment.

We have relationships with the largest distribution channels for television and film. This includes streaming platforms and broadcast television. We make it possible for filmmakers who have historically lacked access to filmmaking opportunities to have the access and support to create and deliver their stories to the world.

Promotion through insights & data analysis.

Placement on a streaming platform isn’t enough to drive the attention & revenue needed to make an independent film financially successful.

We leverage data & analytics in tandem with social media marketing to provide strategic guidance in support of our filmmakers' promotional efforts. This approach helps filmmakers optimize the number of times their film streams and in turn maximize their revenue.

We are happy to work and share our creative vision with our partners.

We leverage our diverse backgrounds to help filmmakers succeed.

Rob Johnson – Co-Founder

Film Acquisitions

Rob Johnson is an accomplished and strategic professional with 8+ years of experience as the owner and operator of an independent film distribution company combined with an additional 22+ years of experience in the entertainment industry.

Throughout his career, Rob has adopted a highly strategic approach to acquiring, promoting, and distributing high-impact content that enables continuous growth for all parties.

One of his primary strengths lies in cultivating and maintaining relationships with influential players across the entertainment industry while enabling collaboration with cross-functional internal teams.

At his core, Rob leverages his well-honed industry expertise and intuition to identify content with strong potential and develop a comprehensive acquisition and distribution strategy to drive consistent success.

Rob holds a B.A. in Cinematography and Film/Video Production from UCLA.

Dennis Reed II – Co-Founder

Head of Original Films

Dennis Reed II is an accomplished author, producer, and director. He has have built an entertainment business that consists of successful films, plays, and best-selling books. He started his entertainment career as an author with his first book “He Said She Said.” Dennis initially started selling his book at local bookstores and out the trunk of his car. He ended up selling 20K copies of the book. He subsequently published four more novels that collectively sold over 50K copies.

After developing “He Said She Said” into a stage play, the show debuted in Detroit with three sold-out performances. As his work became more successful he toured the country to more sold-out performances.

Next, he turned his books and stage plays into films. Dennis produced 7 films and a TV series. Five of his most recent films have consistently ranked in the top 10 most viewed movies on Tubi. 1M+ people have seen his work.

Leonard Burnett, Jr. – Co-Founder

Sales & Business Development

Len Burnett is an industry veteran and highly successful entrepreneur with over 20 years of publishing experience. As a pioneer in the urban media space, Len has been at the forefront of transforming marketer’s perception of the importance of reaching this growing audience. Len’s expertise in advertising sales and marketing leadership has enabled him to successfully launch 7 major magazines with exceptional advertising growth.

Burnett serves as Co-Founder and Group Publisher of Uptown magazine, a bi-monthly publication for urbanites focusing on the lifestyle and culture of Affluent African Americans across the nation and with special editions in New York, Chicago, DC, Atlanta, Charlotte, Detroit and Philadelphia. Uptown Media Group also comprises Uptownmagazine.com, the interactive website, as well as Uptown’s signature upscale events. Burnett was also formerly the Co-CEO of the Vibe Lifestyle Network, an online advertising network with Vibe.com as its flagship property and the bi-monthly Vibe Magazine.

Prior to Uptown, Burnett was Group Publisher of VIBE, the nation’s leading urban music and culture magazine, and its spin-off, VIBE Vixen, the fashion and beauty title for women. In fact, Burnett was a member of the team that founded VIBE in 1993 as the Associate Publisher. In 1999, he co-founded the urban publishing company Vanguarde Media, where he was Group Publisher of Honey, Heart & Soul, Impact, and Savoy.

Len is also an author, he penned his first book “Black is the New Green-Marketing to Affluent African Americans”. The book offers astute insight into one very powerful demographic shift that is driving the trend toward niche marketing – and provides compelling and cost-effective strategies for reaching this emerging new affluent niche.

Burnett has recently become Head Of Media and Original Entertainment at  Hero Collective. Hero Collective is a Black-owned digital-first creative, media agency, and venture lab that turns brands into Heroes. With a focus on taking back ownership of our content and narrative, the Hero Collective innovation studio builds brands and businesses through purpose.

Len received a bachelor’s degree in Business, Management, and Marketing from Florida A&M University.

Sean Armstrong – C0-Founder

Filmmaker Relations, Marketing, & Operations

Sean Armstrong is an award-winning entrepreneur and seasoned business professional with more than 15 years of experience across many functional areas, in settings ranging from startup to Fortune 500 companies, and in roles as a startup founder, management consultant, analytics manager and software engineer. Through these experiences, he has developed a strong business, analytical and technical background.

Sean is well-positioned to execute on Homestead’s vision of leveraging data analytics, technology, and creative marketing to drive increased traffic to Homestead’s clients’ portfolio of films and in turn generate increased revenue for filmmakers by leveraging his extensive experience working in tech and analytics roles.

Sean has received numerous awards for technology innovation and entrepreneurship, including the Social Venture Partners’ Social Entrepreneur of the Year AWARD for Innovative Solutions for Social Change, and runner up in Harvard Business School’s Social Enterprise Competition. He has been featured in national media outlets including CNN, Ebony and USA Today for innovation in tech and entrepreneurship.

Sean holds a Masters in Business Administration (MBA) from the Tepper School of Business at Carnegie Mellon University and earned his undergraduate degree in Systems and Computer Science from Howard University. Sean is an almuni of the prestigious global accelerator program, Start-Up Chile and while in Chile Sean taught social entrepreneurship at the University of Chile. Sean also participated in the Arch Grants business incubator program in St. Louis, Missouri.