Hitlab is a digital media company with patented artificial intelligence algorithms designed for the entertainment industry. Using its technology, the company can analyze the DNA of a song in order to provide unique value monetizing data.

We have created a structure that offers emerging artists a possibility to showcase their talent and to potentially be signed to recording contracts. They simply need to upload an original song to the Digital Emerging Artist Showcase (DEAS) website. The initial Africa showcase will accept submissions until October 2021.